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Newspaper
Middletown Journal
Location
Middletown, Ohio, United States of America
Date
Aug 19, 1960
Page
14
The American Dental Association backs Crest toothpaste with stannous fluoride, marking a notable victory for Joseph Mahler whose research supports reduced decay. The ADA cautions that endorsement applies only to Crest and not to other stannous fluoride dentifrices.
The American Dental Association officially recognizes Crest toothpaste from Proctor & Gamble as an effective anti caries dentifrice. Ten years of clinical studies across seven test groups show decay reductions from 23 to 57 percent under various home and supervised use conditions. The council urges a combo of fluoride, good oral hygiene, and professional care for best protection.
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