People on Mailing Lists How Names Route Through Direct Mail
AP reports the $2 billion direct mail industry relies on public records and lists from professions memberships and credit card holders to compile targeted prospect lists. Firms like Dunhill International List Co handle data mining and clerical work while publishers claim education and income affect who is targeted.
MENTIONED IN THIS ARTICLE
Hugo Dunhill
Dunhill International List Co
Dunhill
American Express
American Medical Association
Hard To Compile Lists On Sale For A Name
The article examines specialized mailing lists sold by firms like E O McIntyre Co and Reuben Donnelley Corp offering millions of names for advertising. It notes lists cover auto registrations property owners and club members, with prices as low as one dollar per name and lists tailored to niche markets.
MENTIONED IN THIS ARTICLE
0. E. McIntyre Co
Westbury
N. Y
Reuben H. Donnelley Corp
Chicago
Hugo Dunhill
Dunhill
Daily Newsnaver
Bees And Babies Introduce New Classroom Bee Colony Device
In New York AP reports a teaching device named the Bee Colony from E. H. Sheldon Equipment Co. Muskegon. It allows direct observation of bee life in classrooms including dance communication, comb building, queen tending, and honey storage.
MENTIONED IN THIS ARTICLE
E. H. Sheldon Equipment Co
Muskegon
Mich
Canada Plans $300 Million Wheat Sale to Red China
Ottawa reports Canada will ship about 300 million dollars worth of wheat to Red China under a three year deal starting August 1. China will purchase 112 to 186.7 million bushels of Canadian wheat per year under the agreement, modeled on the 1961 pact.
MENTIONED IN THIS ARTICLE
Canada
Ottawa
China
Trade Ministry
Window-Smashing Prof Leads Auto Glass Research
Lawrence Patrick, a 43 year old Wayne State University engineering professor, heads an 11 man team studying how glass type affects auto crash injuries. Funded by Ford and Corning, the group tests tempered and laminated glass to assess injury risk and survival, focusing on side and rear windows as windshields require laminated glass by federal law.
MENTIONED IN THIS ARTICLE
Patrick
Wayne State
Ford Motor Co
Corning Glass Co
H. R. Lissner
Wayne
E. S. Gurdjian
Zeckendorf's Webb and Knapp empire nears collapse
William Zeckendorf, chairman of Webb and Knapp, faces mounting debts and asset sales as the real estate empire he built shrinks. A recent New York public auction brought modest cash, with a larger fall sale planned for fall. Despite optimism, analysts view the moves as survival tactics, not a recovery.
MENTIONED IN THIS ARTICLE
New York
William Zeckendorf
Webb and Knapp
Zeckendorf
Wall Street
and Aluminum Co. of America
Zeckendorf Property Corp
Webb
Knapp
Zeckendorf to Sell Up to 150 Million in Property for Debt Paydown
In recent weeks Zeckendorf announced plans to raise 100 million to 150 million dollars by selling property for cash to cover debts. He has already sold about 75 million dollars of property in the New York area and Philadelphia.
MENTIONED IN THIS ARTICLE
Zeckendorf
New York Area
Philadelphia
John Marco With Rinks Named Advertising Coordinator
John J Marco has been named to develop and coordinate newspaper advertising for the Hamilton Milford and Xenia units of the Rinks Discount Department Stores chain. He has ten years in advertising and sales at the Hamilton Journal News and has served as public relations and advertising manager for LeSourdsville Lake Amusement Park and an advertising salesman for the Middletown Journal.
MENTIONED IN THIS ARTICLE
Hamilton, Milford
Xenia
The
Rink
Discount
Marco
Hamilton Jouraal News
LeSourdsville Lake
Middletown Journal
Quarterly Profits Hit Record As Economy Expands
New York AP reports second quarter profits at a record high led by General Motors U S Steel and Dow Chemical with overall earnings up about 16 percent from 1962. Labor market employment peaked at 70.9 million while unemployment fell to 5.6 percent.
MENTIONED IN THIS ARTICLE
New York
General Motors
U.S. Steel
Dow Chemical Co
Kennedy
Trong
First National City Bank
The
Wall Street Journal
Also Mentioned on This Page
By Roger Lane
AP Business News
Th Daily Mail
Congress
Children’s Aid Society
St. Louis
Service
Greene
Ladd
Manchester
Motor Inn
Stock Exchange
News of Business
Switzerland
United States
Lee Colbert Co
Ormont Drug & Chemical Co
Long Island City
Sears, Roebuck & Co
Sears
AP Auto Writer
Detroit
Lawrence
Jack
Financial House
Vail Avenue
Bob Miller
By Darden Chambliss
United Nations
Chrysler
Madison Avenue
Alleghany Corp
Long Island
Alcoa
Denver
Colo
Webb and Knapp, Inc
Fifth Avenue
Pan-Am
John Marco
John J Marco
Fidential Service
Jfereitate
Central Ave
NTCI
CGR
Ohio
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