They Have the Push That Gives the Pull Trade
A brief feature highlights a marketing method that creates demand and drives commerce. It emphasizes the value of persuasive outreach and the resulting growth in trade activity for businesses.
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Newspaper
Marshall Herald
Location
Marshall, Illinois, United States of America
Date
Jan 29, 1913
Page
5
A brief feature highlights a marketing method that creates demand and drives commerce. It emphasizes the value of persuasive outreach and the resulting growth in trade activity for businesses.
Whiteside, newly arrived from Creal Springs Illinois, opens a large two floor store at 238 by 100 feet offering clothing, dress goods, glassware, queensware, hardware and a ten cent counter. He leverages 25 years in the trade and a large patronage to promise quick sales and small profits.
The Lockard general store at 6th and Main builds on six years of service with a clean, up to date two floor building. It emphasizes pure groceries including home canned tomatoes green beans and fruits plus Karavan coffee and a 40 line of hardware and kitchen utensils. Courteous sales staff provide prompt attention and telephone service supports customers.
The Marshall Steam Laundry, run by Mr Sheppard for four years, occupies a 45 by 120 foot building and is fully equipped with up to date machinery. It handles bundle work and family washings, employs many people, and delivers across Marshall and within a 25 mile radius.
The W M Simpson and Company lumber yard in Marshall, one of 15 yards in Illinois and Indiana, offers complete stock of high grade building materials and hardware. Managed by W R Simpson since 1911 the business emphasizes prompt orders, broad patronage within a 16 mile radius, and a well furnished hotel house with 60 guest rooms and modern conveniences for traveling salesmen and patrons.
Black and Hutchison stands among Marshall’s leading progressive stores on Sixth Street opposite Court Square. Established by J. K. Black about 36 years ago and for the past half year known as Black and Hutchison, the 25 by 90 foot two story building is fitted with modern shelving and facilities.
Phillip E Read is a prominent car dealer known for Studebaker automobiles and other goods. The store offers models priced from 885 to 1550 dollars, with a large sales room, 44 by 127 feet of floor space, an experienced repair man, and round the clock service. Catalogues are mailed on request.
Co L Blundell operates two Marshall grocery outlets Farmers and the Big Four with five years of city business ties. He offers Sun Beam flour Rockwood steel cut coffee Miller Hart meats and Golden Rod Holsum bread plus Terre Haute Ideal Baking Co goods. He has 25 years of varied Marshall business history and strong customer reputation. Telephone contacts listed for both stores.
Aaron Jones operates a well equipped garage and repair shop at 202-204 St. St. with six years in the business. The 42x12 foot building offers repairs on short notice and sells automobiles, motorcycles, bicycles, tires, oil, gasoline, and free air with an experienced repairman for first class work at reasonable charges. Spring service is urged.
The Marshall House adopts an American Plan and earns praise as one of the best hotels in the area. Travelers note Marshall’s hotels rival those in nearby cities, reflecting a modern, up-to-date establishment.
The section features an invitation to inspect the kitchen at all times with a promise of the best offerings. Rates are listed at $2.00 per day with special party rates. Proprietor Mr. M Waldron is described as thoroughly familiar with the business and focused on pleasing guests.
The Marshall lumber dealers firm emphasizes its role in city growth with reliable handling of patronage. It markets scales, meat and dairy equipment, sanitary, staple and fancy groceries, and specialty fresh produce including the Blue Ribbon fruits. It also stocks bottle goods and Delicacies such as Daniel Webster chocolate.
Edw in Booth runs a lumber yard established in 1871 with large sheds and stock including hard pine cedar spruce poplar sash mouldings lime cement plaster and Lehigh Portland cement. The firm sells coffee spices and fresh produce and prides itself on prompt service. W J Black and W F Hutchison run the business with Air Footh well informed on lumber interests and a long local presence.
The C E Williams Planing Mill, begun in 1907 and expanding to a 60 by 160 foot work room, produces interior hardwood finish, sash, doors, fixtures, veneer work, millwork and glass work. Operating with 15 to 20 workers, it serves Eastern Illinois and Northern Indiana, offering quick turnarounds and prompt estimates.
The Corner Grocery of Ben T Baird stands as a key Marshall business, established June 1903. The 25 by 127 foot, two story store showcases a complete staple and fancy line, Ko We Ba canned goods, Howard W Spurr coffee, and a broad meat and dairy assortment with farm produce sourced locally. Four employees, delivery citywide, and a satisfaction or money refunded policy define the operation.
J R Marvin a pioneer Marshall businessman for 40 years operates a large flour mill at Cor 6th and Maple Streets established in 1874 with Burr mill roots later updated to modern machinery. He produces high grade flour brands Magnolia Straight Patent and Silk Finish with daily capacity of 125 barrels and 15 barrels of meal serving local grain and groceries with a growing customer list.
Ross Canning notes the firm established May 1922 opposite Court square on Fifth street in a large frontage building. The shop features modern shelving and a complete stock of light hardware, tinware, stoves, cutlery, carpenters tools, roofing, and pumps. It carries 20th Century Laurel ranges, Buck stoves, and Smith Alsop paints and varnishes, with Rubberoid roofing and New Perfection Oil stoves. Stop in when in the city.
Clark County Mills, a 16 year old pioneer in the city, produces high grade flour meal and feed. The modern plant turns out 40 barrels of flour daily and handles lump coal from Harrisburg Illinois and West Terre Haute suppliers. Manager J T Randall has led the firm for eight years maintaining top quality standards.
Cork's Pressing Shop at 116 and 118 North 6th Street offers cleaning and pressing for all fabrics with two advanced machines and plans a third. The Walter S Cork business features Made to Measure suits from major East Coast tailors and a large woolen sample line with prices from $16.00 to $40.00, promising first class guaranteed work and prompt mail-order service.
Herman J. Hershey operates a thriving flower shop in Marshall. Established three years ago in the southeast city area, the business offers cut flowers, artistic designs, potted plants, and a vegetable-plant grower, with a 1000 square foot hothouse and hot water heating, delivering prompt service citywide and to nearby areas at reasonable prices.
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