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Newspaper
Marshall Herald
Location
Marshall, Illinois, United States of America
Date
Jan 29, 1913
Page
3
A Studebaker catalog style note asserts heat treating of every vital steel part in 3 to 6 cycles across 40 ovens with strict control. It claims testing in in-house laboratories and notes upholstery uses 985000 pounds of curled hair annually and 125000 hides yearly from the prairie to cover cushions.
The announcement speaks of 88 000 Studebaker cars as the pinnacle of six decades of American automotive history. It credits engineering, resources, and factory prowess, noting the cars’ design, quality, and value as unequaled and built on a heritage of success and improvement.
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