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Newspaper
Long Branch Daily Record
Location
Long Branch, New Jersey, United States of America
Date
Dec 13, 1912
Page
12
A holiday shopping pitch invites readers to find suitable gifts for everybody. It promises economical Christmas, large assortments, and department to department tours to ease decision making. A free Lyric Theatre ticket is offered with every $1.00 purchase.
A retail display showcases articles of wear across four men’s departments with jewelry and personal adornments scattered throughout. Prices range from $1 to $5 for safety razors, $1.25 for a sterling silver match safe, $5 for pocket sterling cigarette cases, and $15 folding brownies to $5 for smaller folding models. Other items include safety gear, robes, travel gear, umbrellas, brushes, shirts, hosiery, gloves, and evening footwear priced from $3.50 to $5.00 and up to $35 for larger traveling cases.
A handsomely embossed purchasing coupon issued for any amount. A dollar certificate costs one dollar and the recipient can exchange for one dollar’s worth of merchandise. The giver’s name is on the stub, detached before redemption. Ask at the SERVICE BUREAU.
A shop touts an array of women items from sweater coats and knitted auto hoods to chafing dishes, lounging robes, opera glasses and framed sterling pieces. It lists satin slippers, jewelry trimmings, candy, calendars, books and silk hosiery with prices from $1.50 to $60, plus boxed stationery and lingerie options.
A January sales event features deep cuts on women’s slippers including black suede evening slippers at $4-$5, black satin Louis heel Italian bench made slippers, black grosgrain pumps, hatin slippers, and beaded slippers with Cuban and French heels. Limited quantities, generous discounts aimed at gift buyers.
Warner's Orchestra performs two concerts tomorrow, one in the afternoon and one in the evening. Mr Warner's ensemble promises a sweet melody in tune that pleases many hearts and attracts attendees who enjoy popular and classical melodies. Further engagements during the Xmas shopping season will be announced.
Little Brother For him there are wonderful surprises Toy Town is the land of his dreams Would he be an Indian and roam the plains Here's a suit that will make him look fiercer than the fiercest Sioux Would he be a ball player and help keep the pennant Here's a suit prettier than Matty ever wore Would he be an engineer and run trains across the continent Here's every sort of train electric steam clock work winding tracks tunnels and switches In short he finds the realizations of his dreams Watch him wander through and admire stores of memory for Santa Claus inquiries
The shopping roundup highlights numerous clusters around Santa Claus and the Night before Christmas. Hair ribbons, sash ribbons, handkerchiefs boxed sets, gold collar pins and rings, coin purses, lockets, chains, and felt fur trimmed slippers line shelves. Dolls, toys, games, go carts, desks, fur sets priced from $1 to $8.75. Leggings, skates, and a toyland promise: Santa buttons for visiting children, a gold fish and globe with each shoe purchase.
A lively catalog of holiday shopping items advertised for grandmothers includes Pudding Senet quadruple Bassee way decorative, Pairs of trimmed scissors in leather case at $2, shawls and chiffon scarves from $1.50 to $2.50, smelling salts with silver tops at $1.25, black satin fabric at $1 per yard, various hosiery options, embroidered handkerchiefs up to $4.50, leather hand bags from $1 to $15, dressing table clocks from $1 to $50, toilet sets up to $20, silk petticoats at $1.95, boudoir slippers and gloves priced up to $3.0.
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