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Newspaper
Long Beach Press Telegram
Location
Long Beach, California, United States of America
Date
Jun 23, 1953
Page
19
An ad describes Lanolin Plus Liquid as a remedy for premature wrinkles caused by dryness and harsh climates. It claims to replenish natural oils, prevent further drying from cleansing, and improve a smoother, more youthful complexion.
A vintage promotion touts Lanolin Plus Hand Lotion and Lanolin Plus Hard Water Shampoo. It claims immediate softness for hands and skin, plus nourishing, oil replenishment from lanolin, with items priced at one dollar plus tax and available at cosmetic counters.
Promotes softer skin with Lanolin Plus Cleansing Cream for dry skin. Contains abundant lanolin to replenish oils and combat dryness that causes premature wrinkles. Velvety feel after cleansing, with a fresh finish and nationwide cosmetic counters price one dollar plus tax.
An old time beauty pitch promotes Lanolin Plus Body Lotion with lanolin and Janelin to keep skin soft and nourished. It claims weatherproofing protection against sun wind and dry air, emphasizes ease of use and economy, and advertises a 12 ounce bottle for $1.50 plus tax at cosmetic counters.
An advertisement urges simple hair care as the first step to beauty and promotes Lanolin Plus for the Hair as a conditioner. It claims lanolin mimics natural lubricants and protects hair from dullness, dryness, sun, and wind, promising improved shine and manageability at cosmetic counters for two dollars plus tax.
Lanolin Plus Liquid offers thorough lubrication for dry or oily skin, replenishing vital oils lost to sun wind and cleansing. It claims to improve softness and texture, reduce dryness and wrinkles, and provide a soothing bath or facial cleansing routine. One dollar plus tax.
An older advertisement touts Lanolin Plus Liquid Cleanser as a creamy formula that cleanses without drying, using lanolin to soften skin. It claims quick skin response, natural oil similarity, and economical daily care at one dollar plus tax.
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