De Soto 1951 lineup showcased in Long Beach showrooms
The De Soto 1951 line features a redesigned grille, wider hood and fenders, new instrument panel, and waterproof 116 horsepower engine. Dealers Marshall & Clampett and Steele & Drake invite viewing, with Chrysler entries highlighted alongside Mobilgas Run notes and Buick’s $65 million tank transmission contract.
MENTIONED IN THIS ARTICLE
de Soto
Marshall & Clampett
American Ave
Steele & Drake
Atlantic Ave
Chrysler
Chrysler Corporation
John Berry
Ted Drake
Auto plants race to avert layoffs in defense shift
Detroit January 27 AP auto makers seek to avoid job cuts as they shift to defense work. Industry expects a gradual curtain, with existing plants converted or new factories built to maintain civilian output until materials run out, reducing idle labor during the transition.
MENTIONED IN THIS ARTICLE
Detroit
Defense
K. T. Keller
Chrysler ‘Board
Meet the Dealers Bud Ridings Cadillac dealer profile
Bud Ridings, Cadillac dealer at 1501 American Ave in Long Beach, recalls a life in autos from Kansas City to Wichita to Long Beach. A WWII Army Air Corps veteran, he took over the family dealership in 1945 and has since tested cars, entered the Mobilgas Grand Canyon Economy Run, and led civic efforts as 1951 Red Cross chairman. He and his wife Donna stay active in Kiwanis, Boy Scouts, and chamber affairs.
MENTIONED IN THIS ARTICLE
Ridings
Long Beach
Cadillac “Agency
Bud
U. S. Army Air Corps
Mobilgas
Grand Canyon
Gced
Donna
Red Cross
Plenty of Gas and Tires Outlook for 1950s Cars
Automotive quarters expect ample gasoline and tires this year. Octane ratings rose after the war, then declined since the Korean outbreak. Most engines can be adjusted to run satisfactorily on lower octane fuel, easing concerns over fuel quality and availability.
MENTIONED IN THIS ARTICLE
Etroit
Also Mentioned on This Page
California
American Automobile Association
Ford
Buick Motor Division
Ordnance Tank Automotive Center
Ivan L. Wiles
Buick
Palm Springs
Long Beat Foreign Car Association
Los Angeles
C. O. “Caz” Bartlett
Paul Winters
Claude Evans Jr
Alice Smith
R. 0. Gould
Bill Atkinson
Ers
Harry Appleman
Jack Tuttle
Beach City Chevrolet Co
Pacific Coast Hwy
Bob Cronker
Mrs
ASSM
Asin
Hilltop Cafe
Ed Sauter
Aerow
Frank Cassady
Johnny Weich
Royal Weed
Katy Kidder
Lloyd Patterson
Sauter
H. E
Bud) Ridings
Cadillac
American ~Ave
Kansas City
Wichita
Kan
Auto World
Harry E. Ridings Sr
Marine Glass Co
Les ‘Woodard-Scott Sk
LASS
Eels
Ders
Euchenge
Plymouth Doclor
DE Soto Division
Groucho Mare
Bots Radio and Television
MBC Networks
Desoto-Plymouth Dacian Radio
Plymouth
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