Name of game is survival Adexec does her homework
Helene Mahoney, president of FE H Mahoney Associates, built a two year old ad agency into an award winning firm after leaving a vice president post. She credits hard work and perseverance for success, recounts bold campaigns for ABC and McGraw Hill, and notes clients like Edu Tran and five station groups while stressing tough news focus and gender barriers in advertising.
MENTIONED IN THIS ARTICLE
Helene Mahoney
FE. H. Mahoney Associates
ABC
Edu Tran
Long Island
Penn Central
Polly's Pointers and Home Cleaning Tips
Reader questions cover removing airplane glue from wool with thinner or acetone cautioning flames and toxicity. odor removal from knit acetate dress. dressing room critiques. advice on night crawlers for lawns. cleaning a corduroy brocade pie. coupon frustrations. slicing a large cake with dental floss. stabilizing sliding mixing bowls. Polly invites readers to submit ideas.
MENTIONED IN THIS ARTICLE
Polly
Bill
Dress Pattern Ad Promotes Coordinated Outfit
A fashion pattern offers a dress with a matching jacket, both aligned in top stitching. Sizes 8 to 18 with bust ranges 31 to 40 inches, pattern B-166 with Photo-Guide, priced at $1.25. Ordering details note box 438 Midtown Station New York. The piece also notes plunging U necklines as a new evening trend.
MENTIONED IN THIS ARTICLE
Midtown Station
New York
N.Y
Win at Bridge Singletons and Bidding Lead Convert Impossible
Analysis of a bridge problem where West opens clubs and South reads the singleton. South uses dummy's ace of clubs, ruffs, discards, and a careful diamond lead to make the contract. The narrative notes East's exact distribution and the dealer’s decisions under the New York newspaper brief.
MENTIONED IN THIS ARTICLE
West
South
Dummy
Newspaper Enterprise Assn
Daily Guide
Aquarius
Your Birthday Horoscope for September Nineteen Seventy Two
A horoscope column notes Libra through Virgo signs with daily guidance and cautions. It references 1972 United Feature Syndicate and describes styles like glittery sweaters and layering with long skirts and V-necks.
MENTIONED IN THIS ARTICLE
VIRGO
United Feature Syndicate, Inc
Also Mentioned on This Page
Adexec
Hennessy EA Women’s Editor
NEA
Mary Wells
Wells Rick Green Inc
Helene
American Broadcasting Company
Bob
Ms. Mahoney
Advertising Age
Germaine Greer
Proach
Mack Carter
The
Ladies Home Journal
Ihoney
McGraw-Hill Inc
Martin Luther King
Moshe Dayan
Christiaan Barnard
Edward Teller
Dr. Barnard
South Africa
Dr.Teller
Moshe
Helen
Brenda Starr
By Polly Cramer
Sharon
Judy
Gayle
R. D
Mildre
D Newspaper Enterprise Assn
ASON
By Oswald
James Jacoby
East
Jacoby Modern Book
Bridge
P.O. Box
Radio City
Stella
ARIES
Taurus
Gemini
Leo
Dickey
Clidbell Marr
Elizabeth Starr
West Ocean Ave
Lompoc
Williams Bros
Em York
Anthony
Main ST
Santa Maria
Cal
Laurel Avenue
Cardons
G Moore
West Ocean Avenue RE
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