Why Look Magazine Failed and The Price Question
William Buckley argues Look magazine fell victim to rising costs and a disrupted postal rate, noting reader price resistance and advertiser subsidies. He compares pricing across Life Time and New Republic, urging reader votes on subscriptions and highlighting the broader pressure on magazine publishing and television advertising models.
MENTIONED IN THIS ARTICLE
Look Magazine
Gardner Cowles
Postal Corporation
Time Magazine
Life Magazine
Post Office
Life
New Republic
Colliers
Saturday Evening Post
Look Magazines
Local Newspaper Staff And Subscription Rates
Tim Conner and Clete Lunny lead the staff with roles in advertising circulation and news. The paper lists a subscription rate of 22 dollars per month for home delivery or mail in advance. It is published daily except Sundays and Christmas Day.
MENTIONED IN THIS ARTICLE
Lompoc
California
Act of Congress
Lompoc Record
Lompoc Record Publications
Kenneth L. Adam
Harry J Crompe
Lawrence C. Grossman
J. Donald Adam
Gaylen Jackson
Peamans
Treasure
Tim Conner
Clete Lunny
Wesley A Huffman
Ray McCuen
Betty Laurent
Scott Ostler
Wilma Jack
Vaughn Proctor
Dan Duffy
Lompoc United Fund Names Four Division Chiefs
Col Hugh D Young USAF Ret named four division chiefs for the 1972 Lompoc Valley United Fund drive. The campaign begins October 1 with a Lions Inn luncheon and will use a record number of volunteers from health welfare and youth agencies including Arlene Huckins Ed Littlejohn and Al Ingram.
MENTIONED IN THIS ARTICLE
Hugh D. Young
USAF
Lompoc Valley
Young
Arlene Huckins
Ed Littlejohn
al Ingram
Lompoc High School Back to School Night Invitation
Lompoc High School invites parents to Thursday October 7 from 7 25 to 9 15 p m to meet teachers review course objectives homework and grading policies The evening follows a seven period format with ten minute periods and students will bring schedules to locate classrooms Student Council guides will provide directions and refreshments.
MENTIONED IN THIS ARTICLE
Lompoc High School
Dear Abby column snippets reflect advice on living arrangements
Readers seek guidance on a friend living with an aunt and fighting relatives, a plan to mislead about nursing, and handling diet taunts. Replies urge Nell to leave the housekeeper role, offer a blunt comeback for diet remarks, and praise a wife taking a European vacation to renew marriage.
MENTIONED IN THIS ARTICLE
Abby
Nell
Daughter
Auntie
Europe
Coastal vote explained opposition to AB 1471 regional commissions
Assemblyman W. Don MacGillivray from Santa Barbara announced his reluctant vote against AB 1471 which would create regional commissions to regulate coastal development. He warned the bill would override local government and centralize control across Monterey to Los Angeles while lacking staff and risked legal entanglements. He stressed drilling offshore remains the Santa Barbara area’s key problem and urged amendments to keep control with locally elected officials.
MENTIONED IN THIS ARTICLE
Don MacGillivray
Santa Barbara
MacGillivray
California
Monterey County
Los Angeles
Assembly
Senate
Lagomarsino backs shuttle project to curb brain drain
State Senator Lagomarsino warns of domestic brain drain among scientists if Congress withholds NASA Space Shuttle funding. He praises California leaders led by Lt. Governor Reinecke for pushing to win a launch site, arguing the program boosts jobs and U.S. competitiveness.
MENTIONED IN THIS ARTICLE
United States
Congress
Robert J. Lagomarsino
California
Lagomarsino
America
Ed Reinecke
Washington
Also Mentioned on This Page
William Buckley
California Newspaper Publishers Association
United Press International International Press Institute
Inter-American Press Association, National Newspaper Association and
California Press Association
Member
Audit Bureau of Circulations
SUN
John Wayne
Richard Boone
Big Jake
Womonor Cr Waren Cenenn
Tokyo
Japan
Alaska
Anchorage
Nixon
Hirohito
Nagako
U.S
Canada
American Red Cross
Joe Foldhart
Terry Dorsey
Ed Lopez
Sid Brewer
James Smith
Dr. Livingston
Earl Calvert
Chuck Hurlbut
Ed Diaz
Frank Brehony
Vern Herigstad
John Hannah
Emily Alves
Norbert Riegel
Sue Armstrong
Mildred McGuire
Sara Glaze
Elaine Johnson
Penny
Haselmo
Children’s Home Society
Myra Wapner
Stuart Fitch
Family Service Agency
Janet Edwards
Elinor Lefkowitz
Alice Lopez
Margaret Hibbits
Carol Gransie
Girls’ Club
James Millis
J. Richard Martin
Bobby Green
Ed Meeker
R. Sheehy
Art Viendla
Myron King
Dick Humble
Richard Harris
Carol Erdman
Dear Abby
Sam
Ontario
Cal
Sat. Jr
Triple Trouble
Lompoc Theatre
Willard
Volkswagen
Clark & Larsson
Way Theatre
Plu
Worth
Donald Sutherland
Hand Luke
Motorola
G.E
This is just the beginning! Our collection holds over 300 years of history, including rare newspapers, obituaries, marriage records, birth records, and so much more—most of which you won’t find anywhere else!