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NFL profits beyond the field a look at league merchandising
Murray Olderman details how the NFL monetizes beyond gate and TV: NFL Films and NFL Properties generate multi million dollar business, with profits funneled to charitable work via NFL Charities. Key figures include Pete Rozelle, Ed Sabol, Bob Carey, and Bob Cochran backed by NBC ABC and General Mills dealings.
MENTIONED IN THIS ARTICLE
Murray Olderman
NEW York
NEA
National Football League
North Carolina
NFL
General Mills
NFL Properties
Pro Football Hall of Fame
NBC
NFL Films
Ed Sabol
Philadelphia
Sabol
al Davis
Oakland Raiders
Bob Carey
P. Lorillard Tobacco
Carey
California
Pete Rozelle
Properties
PRO
Los Angeles
Dave Ross
Rozelle
Pete
Rams
Creative Services
Cochran
ABC
East River