Why I Invest in Newspaper Advertising in South Texas
Mr Chairman explains a long track record of grocery expansion across Kerrville and 30 stores in South Texas. He credits newspaper advertising as key to growth, urges ongoing weekend ad pushes, and argues ads drive volume and store leadership while opposing price fixing and restrictive bills.
MENTIONED IN THIS ARTICLE
South Texas Press Association
Independent Press
Free American
Kerrville
South Texas
South
Texas
Orne Diet
Wondel Whete
Ie Baen
Tie Creel
Wiaiebger
Gaston
Schier
Pric
Robinsonlutman Ili
Fem
Houston
Dallas
Houston Papers
Calo
Tex
Texas Press
Can't Afford Not to Advertise in Newspapers
A food retailer argues advertising drives immediate sales and long term growth, insisting it is essential and cheaper than not advertising. He criticizes abolishing manufacturer ad allowances, supports private labels, and urges cooperative national and local advertising to boost volume and market leadership.
MENTIONED IN THIS ARTICLE
Credr
Ieven
Wold
San Marcos
Walter
Standard Brands
General Foods
del Monte
Chevrolet to Train 27 000 Mechanics for Local Dealers
Detroit learns of Chevrolet service education program that will train about 27 000 dealers service mechanics in up to date methods. The first of nine product training schools conducted by central office and regional executives was held May 10. Similar sessions follow in eight other regional cities to train the company's entire service staff.
MENTIONED IN THIS ARTICLE
Consumer
Chevrolet
Detroit
Service x
Arrline
Eig
Cour
Chevrolet Aftermarket Service Education Expands
The program will hold 800 one day schools in 600 cities led by zone service and mechanical staff with central office support. Sessions include lectures practical demonstrations and exams to assess learning. Around 75 percent of Chevrolet dealers participate alongside 235 Service Managers Clubs and biweekly dealer meetings.
MENTIONED IN THIS ARTICLE
Wom
Zone Service
Mechanica
Ed Hebner
National Service
Hebner
Chevrolet
Detriot
Offico
Service and Mechanical
Also Mentioned on This Page
Howard Butt
Butt Piggly Wiggly Stores of
Bes
Ajana
T' Aut—Little and Sons Butane Gas Company
San Saba, Texas
THE
Llano News
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