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Newspaper
Lincoln Journal
Location
Lincoln, Nebraska, United States of America
Date
Oct 18, 1977
Page
9
MERIT cigarettes claim that high tar smokers can switch to low tar MERIT without sacrificing flavor. The new Enriched Flavor tobacco is portrayed as a real advance that boosts natural tobacco taste while not increasing tar, credits MERIT and MERIT 100s.
The FTC report notes Merit and Merit 100s attracted many high tar cigarette smokers. Both brands matched taste tests against higher tar cigarettes and were preferred for taste. Merits contain up to 60 percent more tar with Enriched Flavor tobacco and a single 8 mg tar 0.6 mg nicotine per cigarette.
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