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Newspaper
Lexington Intelligencer
Location
Lexington, Missouri, United States of America
Date
Sep 14, 1907
Page
5
The store touts world markets and fashion centers as it unveils merchandise with improved style and quality. A buyer’s global market tour is credited for innovations across departments while a cash-based system promises the lowest prices and smaller profits to prevent bad accounts and save customers money.
Falls Millinery announces its opening with a display of fall millinery. The rotating fashion wheel shows new shapes and patterns, including elaborate pattern hats and tailored hats. The department promises style and beauty across trimmed and plain street hats from noted designers.
We showcase the largest stack of dress goods this fall with heavy wears for chilly days and nights. Dress makers are rushed and demand grows. Buy now before the queue lengthens. Beautiful brown and rich wine shades in new weaves, plus greens in abundant styles. Prices align with store standards and smaller profit margins.
Our carpet department moved to the rear of the basement and expanded into a large, well-lit room with windows along one side. The enlarged department offers a convenient trading space with a fine stock including rugs, art squares, Ingram carpets, mattings, fillings, linoleum, old cloth, lace curtains, Swiss curtains, window shades, and pictures.
We carry the same makes of high grade skirts as in past seasons. Makers have applied careful attention to every detail, yielding styles near perfection. The line includes all qualities and styles, and the stock is large to assure customer satisfaction.
The department presents suits noted for height of style and near perfect fit with splendid material. Prices align with the store's reputation for low rates across all departments, preserving popularity.
We have bought a line of shirt waists arriving now unequaled by any ever shown before. The collection includes nets embroidered chiffons poplin silk tafeta and batistes made after stylish patterns by thoroughly reliable makers.
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