The Power of Suggestion in Retail Merchandising
A feature on how suggestion shapes buying behavior in mail order and brick and mortar shops. It traces early catalog practices, advertising copy, window displays, stock arrangement, and staff conduct as tools to persuade customers. The piece argues that ethical, vivid descriptions and strategic presentation drive sales and repeat visits.
MENTIONED IN THIS ARTICLE
Thomas J. Sullivan
Rail
Roaven
Plnery
Niee
Tuy
Tien
Menfal
Crenshaw and Young Drugs Paints and Varnishes
Local Lexington store Crenshaw and Young advertises as the store of quality and service selling paints, varnishes, and drug supplies. The ad promotes Cook With Gas Missouri Gas & Electric Service Co offerings and urges painting with Cook's Paint via Luther W Marshall and Jos. L Long. Also lists The New Edison at Westerman and Barnett Drug Company Grand Theatre with Jean Sothern and Walter Miller in The Cloud for Friday. Special Army Hats 5e A. A. Grimes Co. 5, 10, and 25 Store.
MENTIONED IN THIS ARTICLE
Store of Quality and Service
Lexington, Mo
Grand Theatre
Jean Sothern Oy
Walter Miller
N “the
CLOUD
ARMY
A. A. Grimes CO
Santa Fe Trail Garage Ad Promises Guaranteed Repairs
Santa Fe Trail Garage advertises supplies of all kinds with expert repair work and guaranteed materials. Goodrich tires are billed as the best in the long run. Phone 174 10th and Main.
MENTIONED IN THIS ARTICLE
T. A. Howard
Firestone
United States
Santa FE Trail
Goodrich
Proffit Bros Meat Market and Gents Furnishings Ad
Proffit Bros meat market offers fresh and salt meats oysters and fish in season at 825 West Main Street Lexington Missouri. Butler Williamson proprietor advertises a complete line of hats caps shoes and clothing for men and boys urging shoppers to see prices before buying.
MENTIONED IN THIS ARTICLE
L. Weinstein
Ladeson & Weinstein
Main St
Lexington
Butler Williamson
Small motorcycle for soldiers tested by Marine corps
Captain Frank E. Evans of the United States Marine Corps led tests of a compact motorcycle designed by a renowned inventor. A private rider with no prior motor experience successfully rode it, noting it carries 300 pounds, reaches 25 mph, climbs 14 degree inclines, turns corners safely, and can be lifted over obstacles. The 48 by 9 by 18 inch machine weighs light, runs 50 miles at ten cents operating cost.
MENTIONED IN THIS ARTICLE
Frank E. Evans
United States Marine Corps
Popular Science Monthly
Davis
Ice Prices Rise With Heating Costs in Philadelphia
The Philadelphia Ledger reports a major city ice company will raise ice prices by ten cents per hundred pounds to the consumer, blaming coal shortages for higher operating costs. The executive says profits have been eaten by coal and many firms may follow suit, expecting higher tee prices across the city.
MENTIONED IN THIS ARTICLE
Philadelphia Ledger
Expert Opinion on Politeness in Telephone Talk
A cynical operator replies that saying please on the telephone is not more wasteful than much of the other conversation carried over the wire. The remark frames politeness as a routine facet of daily telephonic exchanges.
Mia and Bridget Talk About a Job Reference
In a clipped exchange Mia asks Knicker for a reference from her last job, Bridget replies that she has not received the place yet or cannot provide a reference yet.
MENTIONED IN THIS ARTICLE
Mia
Bridget
No more dodging in Jones-Motor car danger talk
Jones-Motor advocates warn about automobile dangers while Williams argues buying a car as the solution. The debate centers on safety concerns and personal transportation choices.
SPICE OF LIFE Boarding House Quip Sparks Confusion
A humorous exchange about variety in a boarding house features the line Have you much variety in your boarding house We have three different names for the ments amid a lighthearted display of wit and character.
Fortune's Favorites He cannot marry a girl says She-Cholly
He-Now retorts that he cannot win a wife as fortune favors others. The exchange tones down plans with sharp quip about fool's hick and romance.
MENTIONED IN THIS ARTICLE
Cholly
Travelers Return From Visits Across States On Tuesday
Names of residents and visitors recount Tuesday returns from trips to Jefferson City Kansas City Dodge City Odessa Aullville and San Francisco. Family groups including Miss Katherine Ashurst Mrs. Mary F. Cooley Mrs. L. Fred Evans and others are noted with journeys to and from Lincoln Independence Paris and Boulder.
MENTIONED IN THIS ARTICLE
Una Chambers
Elizabeth Slusher
Norway
Kansas
Fletcher
E. V. Wanters
Mary Katherine
Cape Girardeau
H. F. Preston
Sweet Springs
C. A. Keith
Jefferson City
Fred Brill
Worth Bates
Lincoln
Katherine Painter
J. C. Shelton
Dodge City
Joséphine Shelton
Kansas City
Matt Kinkead
Virginia Harris
Okla
Ollie Wyatt
San Francisco
Calif
Ollie Hilda Wyatt
J. K. Leiter
Laura Davis
B. R. Young
Paris
L. Fred Evans
Independence
Richard Field
Talking Ma chine For Sale And Local Services
For sale a hundred dollar talking machine slightly used priced at 35 dollars Call Mark Hotel. If you need cement brick cistern excavating or well work call R T Howard phone 375B. Henry Meyer and G C Marquis went to Kansas City on business Saturday. See R T Howard phone 375 for cement brick work excavating and well work.
MENTIONED IN THIS ARTICLE
R. T. Howard
Leiter
Henry Meyer
Kansas City
G. C. Marquis
Buick Model C 25 for sale in good condition
Buick Model C 25 in good condition must be sold by July 1 at Central Garage. Apply at Central Garage before the deadline.
Also Mentioned on This Page
Lewis & Humphreys Shoe Co
the Co-Operative Grocer Co
McDaneld & Wiley
Hart, Schaffner & Marx
Hinesley
Jewler
HIX Bros
Old Reliable Meat and Grocery Market
John M. Seiter
Prop
Frank P. Grieser
Geo. Wittenberg
Tna
Young’s Book Store
Kodak
Coffin
Lexington Savings Bank Capital
Phond
Franklin
J. F. Winn
Greggs Coffee
Broadway
J. A. Wittenberg Groceries
Mike Malo and Co
10Th St
Frank
Crorittaterlet
Crenshaw & Young
Gas Missouri Gas & Electric Service Co
Cook
Luther W. Marshall
Jos. L. Long
Franklin St
Edison
Westerman & Barnett Drug Company
Catron - Taubman
Abstract & Agency
John Taubman & Son Insurance Agents
Traders Bank
Lexington, Missouri
Proffit Bros
Higginsville
VIA
Chicago & Alton
Fairmount Park
Electric Park
Baseball “7 Association
S.A
War Department
Space
Jones
Williams
Spice OF
Oxfords
Elenora Proctor
Aullville
G. Garland Riggan
S. G. Riggan
W. GC. Garland
Boulder
Colorado
The
Academy
J. A. Rankin
Main
College Streets
N. Wilson
F. R. Neet
Ted
Bloom Streets
Wesley Kroeck
G. G Wright
Collins Oil
Tabo Bridge
Richmond Bottling Works
Lexington Bottling Works
Pstbrosk
Starwicks Am
Frank M. Fisher
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