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Newspaper
Lawton Constitution
Location
Lawton, Oklahoma, United States of America
Date
Jul 31, 1955
Page
14
The Bankers Life and Casualty Company extends its hospitalization plan to individuals and families in the state. An office opens at the coupon address shown, marking the first program of its kind in the state offering broad protection tailored to personal needs.
The ad promotes MEDICAL SURGICAL HOSPITAL and Income Protection under the WHITE CROSS PLAN aimed at individuals. It offers protection for one person or any family member without group joining, with flexible options to fit personal needs.
A brief advisory urges taking preventive steps now while healthy, to minimize risk of future health problems or disruptions from sickness or accident. The note emphasizes proactive care and planning. It frames health maintenance as timely and practical amid daily life.
A promotional appeal urges readers to mail a coupon for free information on the White Cross Plan. It promises no obligation and potential savings this year, claiming the plan offers statewide availability with no cost to the informer and potential hundreds of dollars in savings.
The White Cross Plan provides cash payments for hospital services and extras, with flexibility to use any hospital and doctor. Benefits can supplement existing coverage, with no reduction if other insurance pays. Accident benefits start immediately. sickness benefits begin after 30 days. Policies P85 P89 and P66A outline the plan.
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