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Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
May 27, 1936
Page
12
Oldsmobile plans a nationwide newspaper advertising campaign says W C Havens advertising manager. Expanded 1938 production allows more cars than ever in a year and lower 1936 six and eight prices boost demand.
The company reports a broad campaign across more than 3300 newspapers including metropolitan dailies and weeklies. It notes unprecedented annual newspaper spending to promote Oldsmobile style, safety, comfort, economy, and performance to millions of readers.
In California the Alameda County Mosquito Abatement Division uses a fleet of five pick ups to combat mosquitoes. Harold Gray, in charge, reports installing General streamline Jumbo tires, oiling drainage ditches to kill larvae, reducing hard work and expenses. The fleet has logged 150000 miles without a puncture.
Buick motor car sales rose 24.1 percent in April from March domestic deliveries totaling 18,762 units. The gain continues a recovery begun in February, with March at 15,107 and April a year ago at 6,850. Hufstader, Buick’s general manager, notes the month marks the biggest April since the 1936 models were introduced and the highest monthly total in months.
The month marked a peak in sales, noting it as the best since September 1929 when 1930 models were introduced and surpassing April 1929 figures. It highlights strong early reception for new models and indicates a record-breaking performance for the period.
Despite a sizable rise in the April production schedule at Cadillac, dealer orders for new cars surpassed output by about 50 percent, according to Nicholas Dreystadt, general manager, in a statement filed today.
Dreystadt notes April retail deliveries topped any April since 1930 with 21 percent rise from March and 32.2 percent above April 1935. He cites 101 days of April as a peak not matched since before the low mood era. He adds demand for Fleetwood ultra quality bodies rising on Cadillac V-8 V-12 V-16 chassis signaling market recovery.
Dreystadt notes a dramatic output rise saying the plant is building about five times as many Cadillac Fleetwoods now as it did a year ago, reflecting strong demand and expanded manufacturing capacity.
Landon for president organizers plan to open headquarters in Cleveland next Monday under chairman Oscar Stauffer with aides Jack Harris Lester McCoy Blake Williamson assisting. The Kansas City committee will also maintain offices there and in Kansas City, with a reduced force for Landon’s nomination.
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