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Edsel’s Rise and Fall Mirrors Shifting American Taste
A retrospective on Ford’s Edsel, introduced in 1957 after a $250 million push, which failed to meet hoped sales and earned a lasting reputation as a lemon. The piece links Edsel’s fate to recession timing, aggressive marketing hype, and assembly-line biases, while comparing other 20th century missteps and the lasting niche appeal of recovered models.
MENTIONED IN THIS ARTICLE
Henry Ford
Ford
CBS
Frank Sinatra
Bing Crosby
Mercury
Anthony Young
Automobile Quarterly Magazine
Ple
RJR
Ernie Hovland
Apple
Newton
Wall Street Journal
Edsel
Roy Kleckner
Danville
Edsel Owners Club
Kleckner