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This newspaper page contains 4 articles. Subscribers can read the full text of each article.
Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
May 17, 1992
Page
15
Edwards defends railroad strategy and cost cuts, arguing they will boost profits and competitiveness. He prioritizes customer service, cutting layers of management to empower lower levels, and plans a 10 percent yearly rise in contributions to the parent company while expanding marketing and strategic partnerships.
Charlotte Beers, named head of Ogilvy & Mather Worldwide, becomes the industry’s most visible woman leader in advertising. The Texan former chief of Tatham RSCG steers a $5.4 billion global network with 281 offices, while facing losses of staff and the Amex account. Her praise for staff, client rapport, and belief in rising women leaders frames her landmark appointment.
Marketers push smart cards as a new data frontier with alliances between Micro Card Technologies and Copicard and trials by U S airlines. AT&T and Lockheed plan toll paying dashboards, while privacy worries persist about single chip storage of personal info and potential government access.
Bank officials in Lawrence describe adapting products to aid savers facing falling rates. Emprise Bank’s Lawrence branch markets an option CD locking in current rates for two or four years with a chance to reset once. Despite ongoing rate declines, demand for CDs remains, as customers prefer keeping money local and understood.
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