Sportswear Favored By The American Man
American designers rally to produce sportswear for 1940 as overseas delivery delays rewrite fashion. Hollywood and the West Coast remain style centers with Florida influence visible in new colors and designs across the nation. The slack suit returns with patterns like shepherd and gun club checks, over-plaids, Glen Urquharts, and various stripe motifs in sharkskins and tropical worsteds.
MENTIONED IN THIS ARTICLE
Hollywood
West Coast
Florida
America
New four button jacket debuts in modern American menswear
Leading designers unveil a revival of the Civil War style jacket with four buttons inspired by Clark Gable era coats in Gone With the Wind. The modern streamlined cut appears in sport and business wear across many fabric patterns. See it now.
MENTIONED IN THIS ARTICLE
Clark Gable
Slack suits and color variety shape male fashion trends
Manufacturers offer three piece slack suits with two shirt-coats and one pair of trousers. Designs range from gay prints to solid colors with light blues and tans predominating. Marine blue denims appear for nine suits and short jacket coats, while shirts are worn over trousers with neckerchiefs replacing ties.
Topcoats Feature Freedom Plus Smart Style
Designers push free movement with raglan and balmacan shoulders. Spring topcoats blend gray and brown with stripes and plaids in blue green and dark red. Covert cloth and reversible four button fly fronts remain popular for comfort and value.
Springmen's Outerwear Offer: Woven Fleece and Worsted Coats
The piece notes cooler spring days and sunny periods, highlighting American men can choose woven fleece and worsted coats that perform well in transitional weather.
New American Woolen Fabrics and Ties Gain Style Favor
Removable lining coats tailor made for weather set the tone with wool piling for warmth and comfort. New notes highlight wool four in hand ties now produced in quantity in America with soft mel low colors and plaid and paisley designs. They resist wrinkling and do not absorb perspiration, boosting travel suitability and style appeal.
MENTIONED IN THIS ARTICLE
Ireland
Scotland
America
Colorful Spring Men’s Wear Accessories 1940 Styles
Stripes plaids and checks dominate spring and fall 1940 accessories with new American designs. Ties shirts socks and related items show two notes for 1940 including the return of the narrow crocheted or knit tie in wool or wool silk blends in solid colors.
Fashion spreads from college to American sport jackets
The article traces the rise of the extra sport jacket in America from English university styles. It notes college students popularized the gray flannel slacks and brown tweed jackets, shaping a nationwide fashion shift.
MENTIONED IN THIS ARTICLE
America
Cheviots and Saxonies Lead Jackets Over Tweeds in Spring Style
One extra sport jacket and many boast three or four. They are worn not only in the country and for motoring, but in many places for office use as well, particularly during the spring and summer months. Cheviots and Saxonies lead over tweeds as the materials for these jackets. Many of them have side vents although the center vent remains the most popular.
Removing Match Marks From Painted Woodwork
Scratch marks on painted woodwork are unsightly and removable. The guide explains simple methods to erase marks without damaging the finish or wood, using common supplies and careful techniques.
Suggested method for removing marks on silverware or metal
A reader notes a cleaning method starting with rubbing marks with a cut lemon, then with a damp cloth and a little whiting. The spot should be refined and polished with a soft cloth for a refined finish.
Also Mentioned on This Page
West
Coast
Brinas
U. S
J. Gregory Rice
Notre Dame
South Bend
Ind
New York
Rice
Mark Be
Willie Ritola
OKEH
Carl
Hart Schaffner & Marx
Varsitytown
Arrow
Cooper Jockey
Stetson
Society Club
Botany
Berkeley
Catalina
Dorothy Lamour
Dot
Gloria Toole
Lamour
Eldridge Hotel
Virginia
Martha Sleeper
Yvonne
Fortune Shoes
Jarman
Gibbs
Mallory
Mark Twain
Shapley
Uresh
Dad
Brother
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