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Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
Mar 06, 1940
Page
10
Spring 1940 styles favor American originators as wartime Europe shifts influence. Wide-shouldered suits with generous arm room feature single-breasted cuts, pleated trousers, and varied fabrics from tweeds to striped patterns. Top coats show raglan tweed styles and leather details while colors lean browns blues and grays with mixed weaves and occasional red or green accents.
Fabrics rise in popularity with tropical worsteds dominating late spring and summer wear. American designers craft tailored suits that redefine lighter weight elegance with plaid and striped options, and the single breasted cut remains dominant.
Covert cloth rises as a preferred material for slacks replacing gray flannel in many areas. Its lightness and tight weave suit shorts, which this year will become popular sports apparel. Doeskin and linen appear with flannel and other fabrics in shorts, ending at about three inches above the knee for country and sports wear.
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