The Story of with OD and AD and Two Stores
OD and AD aimed to open retail shops and attract customers but differed on methods. The tale follows their conflicting plans and the outcome of starting a business together.
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Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
Jun 23, 1938
Page
8
OD and AD Open Stores with Different Retail Styles
OD pursued low costs and minimal store improvements to offer cheap prices, stocking few lines in bulk. AD invested in a bright, attractive storefront with window displays and frequent changes, selecting well known items and varied lines to draw customers, increasing foot traffic and sales.
OD and AD Marketing Methods Comparison
OD failed to attract enough customers by door to door circulars and costly handouts. AD shifted to newspaper ads reaching thousands daily, leveraging citywide distribution to boost store traffic and cut per sale costs while offering lower prices and better values.
The Advertising Lesson From OD and AD
OD failed after a poor sale and no newspaper advertising leaving his store unknown. AD prospered by truthful newspaper ads drawing customers, expanding stock and staff, making the store famous for value and quick turnover.
Advertising drives reach for service and goods
A statement emphasizes using newspaper advertising to inform the public about services and merchandise. It notes ongoing publication of engaging, truthful news to reach the widest audience quickly through ads.
Also Mentioned on This Page
Jshow OD
G. Lynn Sumner
Lawrence Journ
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