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Newspaper
Lawrence Journal World
Location
Lawrence, Kansas, United States of America
Date
Jun 10, 1967
Page
8
Kansas faces a marketing challenge as urban concentration grows. Sedgwick Wyandotte Johnson and Shawnee counties hold nearly 40 percent of the population with 50 percent in the top ten counties. Milk marketing will regionalize with urban centers guiding pricing and processing.
The piece argues urban population concentration in Kansas will drive advertising and promotional efforts toward cities, reducing rural coverage while lowering per capita costs. It links these shifts to dairying profitability, then contrasts ancient circuses with modern performance, urging readers to embrace a circus of eating fun with dairy foods.
The 31st annual June Dairy Month promotes "Fresh Fast Fun" with a slogan Dairy Foods Make Summer Meals a Circus. The feature recalls the ancient circus origins as a venue for skill games and athletic contests.
Kansas dairy farmers declined from 3,010 in 1962 to 2,509 in 1965 while Grade A milk marketing rose. In 1967 total Grade A milk sales reached 991 million pounds, with cash receipts at $44 million in 1965. Per-farm production climbed 29 percent to about 395,000 pounds in 1965 and per-producer receipts rose 37 percent to $17,693.
Chicago White Sox manager Eddie Stanky aims for a player to win comeback of the year with names Pete Ward Ron Hansen John Buzhardt and Jim O Toole among his prospects.
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