Sponsorship letters praise Texas Company Met Opera support
Readers praise the Texas Company for sponsoring the Metropolitan Opera broadcasts while questioning scheduling and branding. They note they will switch fuels to Texaco or Tejas stations in January as a show of appreciation or preference, reflecting the sponsor’s long standing “enlightened self interest” in opera sponsorship spanning years.
MENTIONED IN THIS ARTICLE
Metropolitan
Esso
Texaco
Standard OW
Tejas
America
Metropolitan Opera
Texas
Texas Company
Ss A Pa
Met Opera and Texaco Promote Soft Sell Sponsorship
Texaco advertising manager DD W Stewart says the Met broadcasts boost loyal, high quality music buyers without hard selling. A 95 year old West Hartford woman left 52,000 to the Opera Guild in gratitude for Saturday operas, illustrating devoted listeners. The Met broadcasts top audience among New York and Philadelphia stations, with featured stars and selections from Verdi Puccini Donizetti and Wagner.
MENTIONED IN THIS ARTICLE
Texaco
DD. W. Stewart
Met
Metropolitan Opera
Milton Berle
Metropolitan
Berle
Perry Como
Stewart
Texas Company
West Hartford
Conn
Opera Guild
K U Regains Two Senior Faculty Members This Week
Kansas University will regain the services of two senior faculty members as the spring semester begins. Dr. Raymond C. Moore, geology professor and State Geological Survey chief geologist, returns from Walker-Ames visiting professorship at Washington University. He is 1958 president of the Geological Society of America. Dr. Russell C. Mills, biochemistry chair, returns from sabbatical leave after research at Minnesota University. The Cincinnati Redlegs set a major league record with 12 pinch home runs in 1957.
MENTIONED IN THIS ARTICLE
Kansas University
Raymond C. Moore
State Geological Survey
Walker-Ames
Washington University
Seattle
Moore
Geological Society of America
Mississippi
Pacific
Russell C. Mills
Physiological Chemistry
Minnesota University
Metzler in Capital
Dwight Metzler, director of the State Water Laboratory at Kansas University, traveled to Washington, D.C., to assist the U.S. Public Health Service in drafting a program for sanitary engineering amid rapid metropolitan growth. He also spoke in Tulsa at the Arkansas Basin Development Association meeting on increasing Arkansas River Basin water through quality control.
Unusual Santa Fe Letter To Governor Ponders Santa
A letter addressed to Santa Claus was sent to Gov. Edwin L. Mecham by Master Peter Frith of Sheffield England. The message asked the governor to pass along Christmas wishes and noted the sender believes Santa Claus lives in Santa Fe.
MENTIONED IN THIS ARTICLE
Santa FE
N. M
Edwin L. Mecherm
Peter Frith
Sheffield
England
Santa Claus
Fragmented OCR List of Clues and Odd Phrases
A jumbled OCR style list features numbers and mismatched words such as threats breaching cooking terms and a mention of Scotland. It reads like a puzzle or glossary scrape lacking coherent narrative or a clear focal event.
TV previews romance and a baffling paternity mix up
Gracie aids a friend in a money driven romantic battle while three pairs of parents claim the same children. Connie and Bud Helmericks recount survival adventure at Lake Takahula Alaska with food gathering and pristine scenery. Channel descriptions follow with music and style noted for Voice of Firestone.
MENTIONED IN THIS ARTICLE
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Ronnie
George
Connie
Bud Helmericks
Lake Takahula
Alaska
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