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Diet Sprite ad sparks gender lie debate in ads and studies
A satirical exchange frames a Diet Sprite ad as pandering to independent women while analysts decry male bashing in advertising. The piece cites Barbara Lippert and Cory Hollander on lies by sexes, then surveys show women’s and men’s lies differ in intent and impact, with evolution possibly narrowing gaps.
MENTIONED IN THIS ARTICLE
Madison Avenue
Barbara Lippert
Adweek
Shannon Faulkner
Cal Point
Benjamin
Cory Hollander
ESPN
Culottes
American Psychological Assn
New York
University of Virginia