Social media stars shift storefront power for retailers
Traditional retailers like Wal Mart Nordstrom Target are teaming with influencers to shape lines and boost buzz. Nordstrom taps Arielle Charnas for a fall collection while Target consults Gen Z trendsetters for Art Class and Kohl's aligns with wellness micro-influencers. Beautycon draws thousands and brands, with influencer data guiding spend.
MENTIONED IN THIS ARTICLE
Walmart
Nordstrom
Target
Priyanka Dayal
Arielle Charnas
Something Navy
Gen Z
Art Class
Kohl
Mind Body Green
Beautycon
Emily Taylor
Justin Kline
Markerly
Culver’s flips for butter burgers and growth
Culver’s chief Craig Culver describes the burger making process on a test grill at headquarters while recounting the chain’s rise to a 1.43 billion dollar annual sales peak. He notes the brand’s Wisconsin hospitality and aims to expand nationwide as a pioneer of slow fast food and butter burgers.
MENTIONED IN THIS ARTICLE
Prairie DU Sac
Wis
Culver
Craig Culver
Culver’s
Lea
George
Ruth
Midwest
Shake Shack
California
Technomics
Milwaukee
Arnold’s
David Henkes
Ross
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