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Newspaper
Las Vegas Sun
Location
Las Vegas, Nevada, United States of America
Date
Oct 13, 1977
Page
22
The retailer explains a business model of small per item profit but large sales, claiming lower overall prices since 1963. It argues price cuts across many items combat rising food costs and invites customers to join in fighting inflation.
A store claims its overall prices are lower than every other in town and invites shoppers to compare for themselves. It stresses a difference of the two totals as the key metric for comparison.
A McCormick Schilling fall offering titled Spice Up Your Crafts presents a 32 page full color handbook with over 50 craft ideas using spices and herbs. The guide includes Christmas decorations gifts jewelry candle holders and spiced baker's clay using bay leaves pepper mustard seed and cloves. It can be ordered for 1.50 by mailing a payment to McCormick & Co Burlingame CA.
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