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Egg Board commercial earns eighth national advertising award
The Incredible Edible Egg campaign receives its eighth national honor for nutritional messaging. Senator Edward M. Kennedy spoke at Family Health Magazine Awards Luncheon in New York on November 13 with Dr. Jean Mayer presenting the award. Campbell-Mithun of Chicago created the spot, which also boosted egg sales in test markets by 15 percent per advertising cost.
MENTIONED IN THIS ARTICLE
Edward M. Kennedy
Subcommittee
U. S. Senate
Plaza Hotel
New York
Jean Mayer
Harvard University
American Egg Board
National Agri- Marketing Association
U. S
Campbell- Mithun of
Chicago
Family Health