Meat promotion to continue through 1958 says industry
Representatives from cattle sheep swine poultry and meat groups met in Chicago on February 14 to agree that extensive meat promotion and advertising should continue through the year. They praised retailers packers and marketers for moving abundant supplies and urged no cut in promotional efforts despite general favorable outlook with poultry potential shortages in May. Carl F. Neumann chaired the meeting with USDA AMS official Harold Breimger reporting on economists’ outlook for 1958.
MENTIONED IN THIS ARTICLE
National Meat Promotion Committee
Chicago
Lvestock
Carl F. Neumann
United States Department of Agriculure
Harold Breimger
Washington, DC
Agricultural Marketing Service
United States Department of Agriculture
Committee to receive periodic production analyses
The committee will be supplied with regular analyses of production figures from agricultural economists to aid retailers and other groups in planning their advertising and promotional strategies.
Meat outlook for 1958 from Lancaster farming notes
The article summarizes the meat supply outlook for 1958 with four main points. It forecasts a reduction in total meat supplies but not a shortage, two seasonal peaks for beef and pork, potential price dangers from demand rather than supply, and anticipated shifts in pork, beef, lamb, hog, and cattle prices.
MENTIONED IN THIS ARTICLE
Bieimyer
Nenetheless
Breimger
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