National Meat Promotion Committee Plans Summer Campaigns
The National Meat Promotion Committee meeting in Chicago outlined a summer meat promotion plan targeting beef guidance for retailers and livestock groups. It forecasts a May peak in spring cattle marketing and aligns with Frozen Food Week with a focus on beef stocking, plus Easter meat promotions and other holiday programs.
MENTIONED IN THIS ARTICLE
National Meat Promotion Committee
Chicago
United States Department of Agriculture and Livestock and Meat Industry
Harold Breimger
Herman Conway
National Livestock Producers Assn
Oakley Ray
American Meat Institute
Jim Rock
American Farm Bureau Federation
Meat Board
Beef and Pork Promotion Efforts Expand Across Media
The article outlines beef and pork promotion through posters and television and other consumer education methods. It notes beef posters for intensive promotion, packer supported ads in national magazines, and widespread meat advertising by retailers. A USDA produced one minute beef film is shown as a public service announcement.
MENTIONED IN THIS ARTICLE
American Meat Institute
Packer
Us.d.a
Also Mentioned on This Page
Lancaster
Lancaster Farming
Warfarin
NEW Holland Supply CO
New Holland, Pa
Empire State Building
Daveo
Potolime
Smucker Bros
Leola
Hiestand, Inc
Marietta R. D
Mit
Las
Bil. Lee
NOY
Jar Mar
Honegger
Windle’s Honegger Assoc. Hatcheries
Cochranville, Pa
H. M. Krady
Seiberling Safety
Seiberling Tires
N. Prince S
Lancaster, Pa