Advertising Basis of Modern Papers Says Editor of New York Independent
The editor of the New York Independent discusses how advertising underpins modern newspaper operations. He argues ads sustain papers, influence content balance, and shape reader perception amid evolving media economics.
MENTIONED IN THIS ARTICLE
Says
New York Independent
Free Ice Cream For Children With Purchases Saturday
The store offers a dish of ice cream free to children whose parents spend 50 cents or more in the Women’s Suit room Men’s Clothing and Furnishing Goods Department on Saturday. Present sales checks on the 2nd floor where precautions have been made to serve you.
Free fish for kids buying furnishings in basement
A basement fish pond offers a free fish to any child whose parent buys 50 cents or more in the House Furnishings or Crockery Departments. The pond is stocked with good things to eat and fishing gear is provided for play and catching worthy catches.
Weight Shown Free for Girls at Local Store Event
Store announces a Saturday event offering free weight measurements for every girl who visits with a parent. Each child receives a card showing her exact weight and the date of the reading.
Children's Pictures Free With Purchases In Shoe Dept
Advertises free pictures with purchases in the Shoe Department. Offers 3 pictures per $1, 6 pictures per $2, or 9 framed pictures per $2 with different views. Dolly's or Teddy's pictures available with customers. Sittings in Novelty Photo Dept on the 2nd floor.
MENTIONED IN THIS ARTICLE
Dolly
Teddy
Free music on three floors of the store Saturday
Music on three store floors with live piano performances. Crown Combinola Player Piano in the basement. Orchestra on the first floor with afternoon and evening shows. Lohmer Cecilian 88 note Player Piano on the second floor.
Nursemaids For The Children At Store Promote Safe Shopping
Ten pretty nursemaids in white cap and gown will be stationed at convenient places on each floor of the store. You can leave the children with them in perfect safety while you shop if you like.
MENTIONED IN THIS ARTICLE
Dolly
Teddy
Grocery Ad Highlights Low Prices on Sugar and Coffee
A nostalgic ad lists Pure Foods items with moderate pricing. Granulated cane sugar priced at 33 cents per pound. White House brand coffee 1 pound. Lenox fine laundry soap noted, with other labeled goods in small print.
Advertising Dominates Modern Newspapers and Magazines
Madison address by Hamilton Holt criticizes editorial dependence on advertisers. He cites 21 000 publications with $259 million in capital, $145 million of earnings from ads, and argues ads enable affordable papers while shaping content. He warns editors fear both advertisers and subscribers, producing colorless journalism.
MENTIONED IN THIS ARTICLE
Madison, Wis
Hamilton Holt
The
Independent
New York
University of Wisconsin
Holt
Mr. Holt
Breakfast Food Trust
Chamberlain's Cough Remedy Promotes Natural Relief
Advert says Chamberlain's Cough Remedy acts on nature's plan to loosen the cold and ease the lungs and make expectoration easy.
MENTIONED IN THIS ARTICLE
Chamberlain
Missouri Violated Injunction in Suit
Kansas City May 6 Judge Smith McPherson said a recent St Louis suit seeking to bar Missouri railroads from a three cent passenger fare violated the federal court injunction. He noted no contempt by Attorney General Major and said the circuit attorney of St Louis county infringed on court jurisdiction during arguments on the restraining order. John Kennish, state insurance commissioner, charged jealousy among railroad attorneys blocked a flat two and a half cent fare.
MENTIONED IN THIS ARTICLE
Kansas City
St. Louis
Missouri
Smith McPherson
United States District Court
Major
Philips
John Kennash
Kennish
St. Louis County
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Fish Pond
Mission Furniture
Buster Brown
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Vici
Nao
White House
Lenco
Genesee
Santos
Walter Baker
Ea Hee
Meyer's Fancy
van Houten
the Tribune
Philo Hay Spec. Co
Newark
N. J
Anderson
la Crosse St
Fessler & Dahl
Lik
Percy
Hoeschier
Hoeschler Bros
Frank Tillman
South Seventh St
D. A. Merrick
E. R. Savage
N. Third St
Cameron Ave
la Crosse, Wis