FTC Bars Deceptive Water Demonstration Ads for Baggies
The Federal Trade Commission ruled Palmolive and its ad agency violated truth in advertising with a water entry test claim for Baggies. The decision cites deceptive tests and demonstrations to sell the product. NBC executive Julian Goodman commented on coverage and consequences. KCET plans a $600,000 annual charity auction May 31 to June 6, expanding from KTTV studios and airing on KCET Channel 28 with home bidding.