California License Plate Plan Fails to Rally Buyers
Governor Reagan launched a vanity plate program to fund smog and pollution efforts. By six months only about 14 000 of 10 million cars carry plates, with revenue far short of the hoped 86 million target. Production costs and slow sales limit the plan's impact.
MENTIONED IN THIS ARTICLE
Bill Stall
Sacramento
Reagan
California
Wow
Zap
Bob
Carol
Ted
Allice
California Environmental Protection Fund
Department of Motor Vehicles
California personalized license plates surge in applications
California DMVs report more than 300 new personalized license plate applications daily as the program gains momentum. Since August 14,000 plates sold with 209,000 dollars funneled to a pollution-fighting fund, 1,000 requests approved, thousands denied for duplicates, and 24,000 total applications filed. Senator Milton Marks calls sales promising. Governor Reagan’s office notes limited private use.
MENTIONED IN THIS ARTICLE
Sacramento
UPS
California
State Department of Motor Vehicles
Irene Ridenour
DMNV
Marks
Senate
Reagan
Associated Press
Capitol
Carlos Bee
13Th
Quiet World marketed as a dual calmative and pain reliever
An ad describes Quiet World as a non tranquilizer that relieves both mental tension and physical aches. It claims a full pain relief dose plus a calmative relaxant to ease simple nervous tension.
Nevada license plate program eyed for growth in first year
The report analyzes Nevada license plate sales comparing 1969 figures to California benchmarks. It notes a vanity plate concept with a $25 fee and projects sales reach, estimating a ratio of plates per thousand passengers in the state.
MENTIONED IN THIS ARTICLE
Ror
Nevada
Ger Autos
California
Also Mentioned on This Page
Sen
Milton Marks
San Francisco
Jim
Dolder
Resources Agency
Herry
John Tooker
Resources
Norman Livermore
Tom Bright
Tooker
Trwin Cooper
Tom
Sam
Cooper
Camp
Pendleton
Sgt
Mad
Newark
DMV
Open Daily Inc
Trader Tucker
Compton Dittmer Aetiatt
Welco
MS. ME
E. South Street
Lakewood
RM MR Ek
Baily
S.ye
Union 76
Dee
LRU
Siearesr
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