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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Sep 06, 1977
Page
8
The ad claims a technology called Enriched Flavor makes Merit and Merit 100s taste as good as higher tar cigarettes while using 60 percent more tar in tests. It cites FTC data from 1976 and 1977, notes 75 percent of Merit smokers are former high tar users, and urges smokers to try the product despite the Surgeon General warning.
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