Newspaper ads outperform radio and TV in North Carolina CBD reach
A study by Charles R. Hayes and Gordon Bennett at UNCG finds newspaper advertising more effective at drawing shoppers to downtowns than radio or television. The survey across 24 Tar Heel cities in 1968 shows 40 percent of respondents downtown due to newspaper ads, with 70 percent in some markets, while only 2 percent cited radio and 12 percent television. The study links newspaper and trade areas, notes potential radio value, and calls for leveraging the medium to boost CBD commerce.
MENTIONED IN THIS ARTICLE
Greensboro
North Carolina
Charles R. Hayes
University of North Carolina At
Central Business District
Cbd
Hayes
CBC
Gordon Bennett
UNCG
State Planning Task Force
Bennett
Asheboro
Asheville
Burlington
Chapel Hill
Charlotte
Durham
Fayetteville
Gastonia
Goldsboro
Greenville
Hickory
High
Local Firms Win Ads Awards and Earnings Rise
Hogan-Rose & Co. earned eight national advertising awards for Plastic Industries of Athens Tennessee Hickory Chair and Giffen Ink Mult media campaigns Power Equipment. Piedmont Natural Gas reports 13 percent revenue rise and 12 percent net income to 3.82 million with 1.80 earnings per share and dividends declared. Wellington Hall adds Patty Hale as director of public relations in High Point. she will promote and advertise. Southern Life Insurance surpasses 600 million in force, up 56 percent in five years. Henredon Furniture six month results show sales up 1.5 percent but net income down 7 percent. earnings per share fall to 0.68. ARCT plant expansion plans near Greensboro proceed with Romeo Guest Associates.
MENTIONED IN THIS ARTICLE
Ing
Plastic Industries, Inc
Athens, Tenn
Plastic Industries
Hickory Chair Co
Cam- Paign
Giffen Inn Mult
Power Equipment Co
Knoxville
Fli-Back Sales Co
High Point
Piedmont Natural Gas Co
Wellington Hall, Ltd
Thomasville
Patty Hale
Hale
William M. Blanton Jr
Ralph Levy
Henredon Furniture Industries
High Point Furniture Industries
Wellington Hall
Community Theatre
Associated Press
Hickory Furniture
Hume Rily
Corp
Lance, Inc
Bk & Tr
Provident Labs
Wa Ruddick
Ruddick
Sonoco
Va Southern National Corp Equitable Leasing
New World Insurance
Machovia Real First Bancorp
Wellington Hall Western Caroline Tel
Wagner Tire Service Wins National Advertising Award
Wagner Tire Service earned recognition from the North Carolina Tire Dealers and Retreaders Assn for outstanding use of national advertising materials and promotions supplied by suppliers.
MENTIONED IN THIS ARTICLE
Wagner Tire Service
North Carolina Tire Dealers and Retreaders Assn
Wagner
Dodge dealer group names officers for three-man body
Washington based dealers announce the election of officers for the three member body J J Fitzgerald Colonial Dodge Inc Kensington Md named chairman T C Siderton Horace G Siderton Inc High Point named vice chairman and Glen Knox Lawrence Motor Co Inc Richmond Va recording secretary
MENTIONED IN THIS ARTICLE
Dodge
Washington D.C
Es Garber
Washington
Phillips-Foscue Purchases Arthur A Oliver & Son Newton Unit
Phillips Foscue Corp of High Point acquires Arthur A Oliver & Son Inc New ton operation trading shares for stock. Newton plant becomes Oliver of Newton division and High Point remains the main operation. Oliver's Newton sales in 1970 about 1.5 million of 2.5 million total. Phillips Foscue adds Hickory facility space totaling 89 000 sq ft to better serve Hickory Conover Newton area.
MENTIONED IN THIS ARTICLE
Lee K. Oliver
Arthur A. Oliver & Son, Inc
John P. Hailey, Corp
Phillips-Foscue Corp
High Point
Newton
Oliver of Newton
Rication
Hickory
Cleveland
Tenn
Tupelo
Miss
Phillips-Foscue
Hickkory-Conover-Newton
New President Named for Mitchell Junior College
Statesville AP reports Dr. Robert Barton Herrscher aged 36 named president of Mitchell Junior College. He will assume duties February 1, succeeding John Montgomery who retires as president emeritus last March.
MENTIONED IN THIS ARTICLE
Statesville
N. C
Robert Barton Herrscher
Mitchell Junior College
John Montgomery
Montgomery
Declaration and Constitution Guarded in National Archives
The original Declaration of Independence rests beside the Constitution in Washington's National Archives Building and may be viewed when the building is open.
MENTIONED IN THIS ARTICLE
Washington
National Archives
Also Mentioned on This Page
By Owen Bishop
Hogan-Rose & Co
Piedmont Sales
Ray Hubbard
Southern Life Insurance Company
Jimmy Hines
Interstate 40
Romeo Guest Associates
Lane
Jefferson Standard
Telephone
Reproductions, Inc
E. Westwood
H.P. Enterprise
George P. Clark
C.S.A
Hayden Place
Mary Humphreys
West High Street
Ed Lyon, Jr
C.la
Gatewood Ave
AIR Ual
Air Service, Inc
Piedmont Maintenance Co
Robert McCuiston
South Main Street
Integon’ Financial Services
Wachovia
Wachovia Bank & Trust Company
N.A
Federal Depealt Insurance Corporation
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