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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Oct 16, 1927
Page
17
Willys Overland dealer McKet t McDonald hails the Whippet as the ideal light four cylinder car in its price class. He cites 126 000 Whippet owners and strong performance since its 16 month showings, saying the model has revolutionized the American light car field and spurred rivals to adopt the Whippet design.
The Whippet highlights four wheel brakes, fuel and oil economy, and a compact yet powerful engine. Its low center of gravity and soft clutch ease provide safe handling, quick parking, and comfortable ride, with high performance features for women drivers and overall efficiency.
The article advises storing gold and silver slippers in black wrapping paper or black sateen bags when not in use to prevent tarnish.
An inventor claims a simple add on device can slash gasoline costs for American motorists. E Oliver of Milwaukee offers free samples to auto owners and seeks distributors offering $375 to $150 weekly in profits.
Detroit reports Ford Motor Co plans to start assembly soon. Observers at Dearborn witness the new car with colored bodies and streamlined design, abandoning the plain utilitarian look. Test drives show strong acceleration and quiet operation, with upholstery described as dark gray wool.
Before storing light weight spring and autumn woolens for winter, clean thoroughly and inspect for moths. They sometimes invade steam heated houses in winter.
The Reso expedition sponsored by Victorian Railways completed a motorized trek through central Australia. Eighteen Dodge Brothers cars and Graham Brothers trucks traversed unmarked, rugged terrain with no vehicle trouble. The party reported vast eucalyptus forests, abundant wildlife, and striking landscapes as they gathered specimens for scientists and media.
Detroit Oct 16 An announcement from Chevrolet Motor Company states construction will begin immediately on a new Atlanta assembly plant to meet rising southern demand. The site covers 31 acres with 410000 square feet of facilities and capacity for 350 cars daily, employing about 1200 workers and a daily payroll over $8000. The plant includes a one story assembly unit and a Fisher Body division with supporting structures.
Toledo Ohio October 16 reports a $255 reduction on both seven passenger closed models and the 136 inch Willys-Knight Great Six chassis announced by John N. The move lowers cost for a premium auto line amid competitive market pricing.
Willys president announces immediate price cuts on the Great Six seven passenger models amid rising demand for the 136 inch chassis. Production boosts lower manufacturing costs and allows material price reductions after a $300 cut previously on the five passenger Willys Knight Great Six line. Recent sales show buyers favor Knight engined seven passenger cars.
A humorous exchange from a Cologne issue notes a man blaming old age on being born before he was invented. The quip frames aging as a product of historical timing and invention.
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