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Industrial Spying Felt Necessary
New York AP report notes marketing executives accept industry spying as a necessity though ethically dubious. It cites sources saying competitive data are often gathered legally via conferences, job interviews, plant photos, and cockpit party conversations, with a shift toward electronic processing and sales staff as prime sources.
MENTIONED IN THIS ARTICLE
New York
General Motors
Ralph Nader
Jack Baen
Squibb Products Co
National Industrial Conference Board
U.S
Wall Street
William Copulsky
W.R. Grace & Co
Copulsky