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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
May 19, 1940
Page
11
An article extols the 1940 Lincoln Zephyr featuring an exclusive unit body and frame design. It describes a rigid-structure approach with no separate chassis, the body doubling as the chassis, and a strong, low-deflection ride that minimizes twisting stresses across road irregularities.
Two British subjects, Charles B. C. Harris of the Transvaal and John D. Potgieter of Kimberley, South Africa, arrive in Detroit after a 13 000 mile sea voyage to join the Graduate School of Modern Merchandising and Management, the only auto industry dealer training program. They survived submarine encounters aboard the Challenger en route from Africa to America and express gratitude for learning how to be Chevrolet dealers. Lyles Chevrolet Company at 727 North Main Street is the local dealer.
Dodge truck division of Chrysler Corp announces that Job-Rated Diesel models can cut fuel costs by 30 to 55 percent or more versus gasoline. The design uses a bridge-floor frame with double box channels and an X member for added strength, with welded bodies on the frame. Horace G Siderton Inc. and English Motor Co. are local Dodge dealers.
A lively snapshot of regional car culture with snippets about Pontiac drivers, local dealers, and car talk. Anecdotes cover crashes caution, horsepower praise, valve adjustments, and personalities like Pete Moore and Chigger Moffitt.
Showers and cooler Sunday night and Monday and again near end of week. Fair with normal temperatures during the middle period.
Detroit story about spring car checkups. H. H. Dowdy from Chrysler De Soto urges rust prevention, coolant system care, and attention to cylinder heads. Emphasizes tightening cast iron heads twice yearly and more frequent aluminum head checks, with authorized dealer service stations guaranteeing proper maintenance. Furniture City Motors named as local De Soto dealer.
W A Hilman of Chrysler advises a spring checklist to restore performance. Drain anti freeze, flush radiator, inspect hoses and belts, drain winter lubricants, tune the engine, clean spark plugs and distributor, check ignition wiring, steering, brakes, battery, headlights, tires, and wash and polish the car to prevent salt damage. Carry spare bulbs plugs and fuses.
In the Red River Valley near Grand Oaks North Dakota potato growers adopt Dodge Job-Rated trucks to load sacks with fewer workers. The driverless capability allows a truck to move across soft cultivated fields in low gear, reducing crew from four to three or fewer as warehouses stockpile potatoes.
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