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Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
May 02, 1954
Page
4
The High Point Enterprise published afternoon and Sunday morning as second class matter at the Post Office in High Point North Carolina under the Act of March 3 1879 edited by Holt Mcpherson with W Patterson Jr as advertising director and circulation manager.
The spring informal furniture market proves strong demand, with major retailers and buyers recognizing the South’s growing market share. Authors urge design improvements, retailer action, and a regional plan such as funding for home refurbishing campaigns to unlock replacement demand and sustain growth in High Point, North Carolina.
A Sunday editorial discusses Old Testament governance, focusing on Jeroboam's defection and divine warning. It argues individual responsibility under kings, the interplay of religion and state, and the need for a moral front against tyranny while upholding the motto In God We Trust.
A letter recounts a pot of hydrangea taken from the Floral Garden Park Cemetery grave of the writer’s wife. The author warns would be thieves, offers to supply fresh flowers, and hopes the plant remains with the thief reflecting on the loss.
A column opens with a poem by Frederick Brewer on the rose and its beauty. Local notes praise roses received for the Enterprise office and mention traffic concerns at Dead Man’s curve and the need for safer lanes. News from Savannah reports Jack Williams’s death and updates on advertising firms, a science building project, college activities, Red Cross leadership, and local civic improvements.
The piece argues that readers control newspapers, not presidents, citing Eisenhower’s Waldorf speech and the American press’s independence from party lines. It notes readers choose diverse papers, with tabled circulations showing local and foreign news emphasis and the idea that publishers must serve reader interest.
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