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This newspaper page contains 6 articles. Subscribers can read the full text of each article.
Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Jul 07, 1935
Page
8
Idle purchasing power is useless unless put to work. Advertising helps manufacturers and dealers raise sales, improve products, and offer better values. As firms compete, total consumer spending rises, creating wages and more buying power, forming a self reinforcing cycle that benefits society.
The article argues that prosperity comes from money circulating, not simply held. Wage earnings and business activity rise when consumers spend it, creating more purchasing power as money returns as wages. Advertising is praised for moving money through normal trade channels and turning idle dollars into active spending.
W L Gordon cautions on phrasing words that trip readers noting that around three o clock is wrong and about three o clock is preferred He also flags common mispronunciations for the term hand- in a compact instructional note from the column.
A compact excerpt presenting guidance on handling rude sales staff responding to etiquette questions about formal dinner linens wedding invitation titles and a brief technical note on engine oil film and eyeglass lens hardening. The piece blends practical manners with quirky technical asides and keeps a dated instructional tone.
A daily vocab note defines abnegation as a denial or renunciation. It cites a quote about abnegation of God and honor to retain court friendship, and contrasts common misspellings of Abel and Able with color names like purple and lilac.
A reader asks how to remove coffee stains from silk or wool fabrics and is advised to rub with pure glycerine and place absorbent cotton beneath to prevent spreading. Rinse in tepid water, press dry with a cool iron, and avoid wetting more fabric than needed. A separate answer suggests making a mouthwash by dissolving salt in boiled water for antiseptic and fresh breath. Also advised is adding a little sugar to corns while cooling to improve sweetness.
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