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This newspaper page contains 2 articles. Subscribers can read the full text of each article.
Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Dec 30, 1934
Page
10
A promotional piece argues every merchant funds advertising whether they use it or not. If a rival’s ads steal a sale, the lost profit plus the rival’s ad cost shifts the burden. The reader is urged to start advertising to avoid subsidizing competitors’ campaigns and to reclaim the cost through increased sales.
The piece argues that turning on overhead lights each morning becomes routine and unavoidable. It notes every customer who visits a store reduces overhead by boosting sales and that spending on newspaper advertising lowers overall costs by bringing more buyers into the shop.
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