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Men Embrace Beauty Trends in 1930s New York
The piece surveys how men increasingly seek beauty treatments from hair waving to facials, dieting, and gym routines. It notes rising demand for waves, thinner waists, and clearer skin, with beauty studios thriving and celebrities and actors adopting masculine grooming while wives and peers watch.
MENTIONED IN THIS ARTICLE
Adam
Manhattan
Mr. Auer
Gloria Bristol
New York
Paris
Jac Auer
Santa Claus
Romeo
Marcels
Hollywood
Bristol