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This newspaper page contains 12 articles. Subscribers can read the full text of each article.
Newspaper
High Point Enterprise
Location
High Point, North Carolina, United States of America
Date
Dec 17, 1939
Page
13
Esso Marketers announced December 14 to 28 the release of two new gasolines at 000 service stations branded New Esso regular priced gasoline and Esso Extra premium motor fuel replacing the old Esso. The line emphasizes higher anti knock performance and aligns with rising engine compression speed and power in modern cars.
The revived North Irish Horse in Northern Ireland will be equipped with tanks. A new air service links Aberdeen Scotland and Stockholm Sweden, enhancing regional connectivity.
A humor diary from local car dealers and showrooms in Furniture City Motors area. Notes Charlie Henderson hammering stakes, Gaines Garland in Ford Lincoln work, Barefoot Davis and Hutchison returning from Detroit sales school, Horace Ilderton and Clarence Haley hunting in South Carolina, and rattle of a new rattlesnake on Gate City Motor lot. The writer imagines Santa and jokes about Walter Winchell style fame and pay.
The 1940 LaSalle Special front seat width reaches five feet, about 10 percent wider than last year and a foot wider than 1931 models. Engineers credit redesigned bodies and moved gear shift to the steering wheel for the increased spaciousness, with comfort tied to broader proportions and interior layout.
The Mercury 8 sedan coupe for 1940 combines close-coupled coupe styling with six passenger room. Rear seat holds three but can store sample cases or a medical kit. features include finger tip gearshift on the column and a new ventillation system. Sealed-Beam headlamps improve night driving and a torsion bar ride stabilizer provides stability. An extra large luggage compartment is automatically lighted.
Charles L. Jacobson, vice president and general sales manager, forecasts December 1939 will exceed December 1938 in car shipments. The plan uses two shifts to meet demand while upholding strict quality controls and orderly delivery to dealers, with local dealer Gate City Motor Co. serving as the Chrysler outlet.
The 1940 Dodge showcases automatic functions such as electric choke ignition control vacuum spark timing and thermostatic cooling to ease driving. Interior details include adjustable seats mirrors safety features and plush trim while Amola alloy steel strengthens key components. Horace G Ilderton Inc. is the local Dodge dealer.
DeSoto Division of Chrysler reports rapid restart to volume production at its 42 acre plant. Within hours assembly lines moved, bodies and chassis finished, and finished cars entered final inspection as shipments to dealers begin. Peed notes rail and truck capacity to move a month of output, with car a minute goal and strict quality checks backing every unit. Furniture City Motors at 792 North Main Street serves as local De Soto dealer.
Highland Motors Inc at 805 North Main Street reports removal of a center floor shift post easing passenger movement. With obstruction gone customers gain seating comfort and ample legroom.
Detroit Chevrolet Motor Division reports November sales set a monthly record with 89 377 new cars and trucks sold retail. Commercial and used car divisions show double digit gains over prior year, led by strong final ten day period in November 1939. Lytes Chevrolet Co. at 727 North Main Street serves local customers.
The 1940 Ford V-8 deluxe convertible club coupe seats five with a fingertip gearshift, leather cushions, and a rear seat for guests. It features automatic top operation, a torsion bar ride stabilizer, and an 85 horsepower engine from English Motor Company of 201 East Washington Street as the local Ford dealer.
Judge D C MacRae in Municipal Court ordered several small houses owned by Doc F Shoe at 510 Davidson Avenue vacated for failure to meet sanitary sewage ordinance requirements. Shoe was arrested on charges alleging violations of the ordinance and deemed unable to comply.
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