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Japan Women, Men Embrace Cosmetic Makeover Trend
In Tokyo a growing male beauty culture emerges with curlers, mudpacks, permanent waves, and smile coaching offered by salons and charm schools. Plastic surgery, Botox-like treatments, and masculine cosmetics attract loge salesmen and businessmen, with women often supporting husbands’ looks as part of a new gender dynamic. The trend, led by Japan, hints at wider western adoption as men seek enhanced appearance and social advantage.
MENTIONED IN THIS ARTICLE
Tokyo
Ginza
Loge
Japan