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Henderson County crafts new brand to attract visitors
Henderson County moves to own a countywide brand in a rebranding project led by the Tourism Development Authority. Beth Cardin says the aim is to create a destination identity that brings visitors to Hendersonville and the county, distinct from city or prior regional tags. The process will use focus groups and input from TDA partners, with a final brand chosen by year end and logos developed afterward.
MENTIONED IN THIS ARTICLE
Henderson County
Melbourne
Australia
Beth Carden
Tourism Development Authority
TDA
Hendersonville
Cardin
Visi
Tors
Asheville
Buncombe County
Land of Waterfalls
Transylvania County
Las Vegas
Vegas