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Henderson County urged to rebrand tourism push and target younger visitors
Consultant Berkley Young urged Henderson County to boost its tourism appeal by creating a new brand image and marketing strategy, hiring an ad agency, expanding group sales, and training Visitors Center staff. He emphasized increasing room nights, diversifying beyond older travelers, and selecting digital and traditional media while noting the county’s occupancy trends and budget details.
MENTIONED IN THIS ARTICLE
Henderson County
Berkeley Young
Young Strategies
Charlotte
Tourism Development Authority
Hendersonville
TDA
Heritage Museum
Young
Buncombe County
Flat Rock Playhouse