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Grossman’s drive builds Sierra Nevada growth and Mills River plant
The Sierra Nevada tale shows Ken Grossman prioritizing product quality over profits, planning a Mills River brewery to ease Chico strain amid rising craft beer demand. Sales surged 23 percent in January 2012 and continued monthly gains, with leadership passing to his son Brian to run the new facility and push expansion.
MENTIONED IN THIS ARTICLE
Grossman
Ken
Henderson County
Chico
North Carolina
Ferncliff
Mills River
Brian
Bay Area
Portland
Seattle
Asheville
Sierra Nevada Brewing Co