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Tobacco ads drive teen smoking rise says psychologist
Clinical psychologist Val Farmer notes his study with Arthur Farkas links 1880s to 1990s campaigns from Camel to Joe Camel with higher teen initiation rates. Teens exposed to ads name favorites like Joe Camel and Marlboros, with susceptibility rising among those exposed to promotions and peer smoking.
MENTIONED IN THIS ARTICLE
John Pierce
University of California At
San Diego
RJ. Reynolds
Reynolds
Pershin
Joe Camel
Mickey Mouse
Pierce
Arthur Farkas
Ite
Val Farmer
Rapid City
S.D