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Molson Elders faces brutal US beer market push
Facing a $20 billion US market, Molson Elders must outpace Busch Miller and Stroh while fending off Corona Simpatic and Heineken. Analysts note flat demand among 18 to 24 year olds and rising imports as Molson eyes 40 million U.S. cases. image advantage for Canadian brands remains a key asset.
MENTIONED IN THIS ARTICLE
Molson-Elders
U.S
Anheuser-Busch
Miller and Stroh
Canada
Molson and Carling
Molson Breweries
St. Louis
Busch Boys
No. 2
Miller
Stroh
Stroh’s
Schlitz
Adolph Coors Co
Molson
Corona
Simpatic