Newspaper Advertising Powers Brand Reach Across Industries
Historical excerpts show major firms and associations praising newspapers as the backbone of advertising. From Portland cement to Kellogg and Lux soaps, campaigns in daily papers expanded reach, boosted sales, and shaped national public opinion with planned, territory-by-territory growth and heavy newspaper reliance.
MENTIONED IN THIS ARTICLE
Bureau of Advertising
American Newspaper Publishers Association
Huronite
Salada Tea Company
W. A. Walsh
Salaéa Tea Company
Dailyewspapers
Supremie“mart
Portland Cement Association
National Board
Neg Wittens
Missouri
Massachusetts
Ohio
Pennsylvania
Connecticut
Virginia
West Virginia
Louisiana
Minnesota
Oregon
Washington
District of Columbia
United States
Johnson Electric
Kellogg
Kellogg Company
W. K. Kellogg
Soi
Asuson
Shredded Wheat Company
Canada
A. R. Erskine
Studebaker
Mir
Robert ‘Orr
Lennon & Mitchell
RC. Adams
Pittsburgh Plate Glass Company
He Fisc
Pou Emus Cama Wey
General Cigar Company
Robert Burns
P. J. Kelly
B. F. Goodrich Rubber Company
Walph Budd
Burseau
Great
Daily Press
F. L. Maytag
Lux
Lux Toilet Soap
Huron
South “Dakota
Also Mentioned on This Page
Westinghouse Electric »Mfg. Company
J. C. McQuiston
Westinghouse Electric & Manufacturing Company
S. C. Johnson & Son
H. F. Johnson, Jr
Bureau
National Biscuit Company
Shredded Wheat
Editor
de Weese
Pan
Frank Presbrey Company
Studebaker Corporation
India-Tea Bureau
America
India
Leopold Beling
Indian ‘Tea Bureau
P. Lorillard
Pittsburgh
Willian
William Penn
B.F. Goodrich
Great Northern Railway Company
Anheuser-Busch, Incorporated
Anheuser-Busch Company
Charles W. Staudinger
Maytag Company
Koppers Seaboard Coke Company
Donald Craig
Company
Ralston
Purina. Company
E. T. Hall
Bureau of ‘Advertising
The
American Newspaper Public and
Audit Bureau of Circulations