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Newspaper
Evening Huronite
Location
Huron, South Dakota, United States of America
Date
Nov 26, 1936
Page
18
A flashy showcase of automotive accessories grows as cars rise in assembly line sophistication. Manufacturers tout safer, neater, and more comfortable options from radios to heaters defrosters and tire chains. The trend targets both old and new cars with affordable devices, plus a rising trailer as a notable new accessory.
A balanced car design eliminates metal contact to cut road noise and vibration. Soundproofing and airplane-style shock absorbers reduce quiginess. Hypoid rear axles enable higher clearance and level rear doors. Interior space grows for six passengers with wider front seats and rear seats. Overall length increases by inches and the top adds headroom. Sedans feature trunk or lug storage.
Excerpts from a diary note the costs of keeping a 1923 model beyond 4,000 miles and argue for a new car. It recounts top repairs, ignition lock issues, and a major overhaul before the owner trades in for a modern vehicle. Describes safety interiors, shock absorbers, and Plymouth engine upgrades for higher horsepower and quieter operation.
De Soto introduces an all new 1937 model line featuring a redesigned engine, safety enhancements, cushioned ride and soundproofing. Plans call for volume production in Albany with prices aimed at a higher market. Nine models range 199 inches long on a 116 inch wheelbase, from coupe to four door sedan, with chromium grille bars and redesigned fenders to slim waste between hood and body.
Irma Vondracek Thad OKeen and Otto Hilda Elsla Hacder attend Huron College and spent the weekend at their homes. Kenneth Pratt, recently employed near Springheld, Minn, has returned home. Mr. and Mrs. Pierce Tyrell and family visited at the FLW. Mineat Wass coaagau suai, Mr. and Mrs. Harry Derscheid and Jame family visited the William Derscheid home in Gsevola and called at the Tack Tlueilan home in Troquyis.
Neighborhood items report Mrs Nels Madsen Sr improving after hospital stay. Jenny Serbick to spend weeks at Dugdale home Bancroft. Mr and Mrs Theodore Ratliff announce birth of a daughter Alma. Doland visitors Alma Grann and Harlow Fetchalkotster weekend with relatives. WPA projects in area discontinued. Several residents visit relatives in Holstein and Watertown hospitals.
Yale minister Rev. F Reilly leaves for China to visit his home. Mrs Thomas Thompson and daughter return to Watertown after a brief stay at the Themes O Brien home. Mrs George Tyrell of Iroquois handles business and visits Mrs John Smith. Alma Manss on vacation from Cedar Rapids Ia. Mr and Mrs R A Manns and family of Bancroft were guests at the Albert home during the visit.
Mr and Mrs William Muself Jr and family visiting at William Muself Jr home in Huron. Mr and Mrs Cork Bodtel and family from Cavour visited Mrs William Lineh and Miss Dorothy Kyle, a local high school teacher, spent weekend at home in Huron. Parse Tyrell, employed near Chamberlain, stayed several days with friends. Miss Keck and Miss Vernon spent weekends in Huron and Iroquois respectively.
Sheffield and Lawrence Friedricksen motored to Sioux City Sunday to meet Laverne York who arrived by bus from California after months away. Mrs. Bartelle and son Charles of Chambers Ned visit James R. Cupin, and Dede Hines returns to Rear' Caveur from Oregon. Dust storm the severest in months hits near Wolsey with heavy dust reducing visibility as leaves begin to form in embryos amid unsettled weather.
Wesleyan University opens debate season under Professor Georgy Ve Bohman with a 23-member squad, including 14 women and nine men. Returning debaters F Dillon, Imagens, Lorraine Cripps, Florence Mannett, Vernon, Alice Ness, Fulton, Lucille Backus, Phylis Breer, and Val Diehl. Pi Kappa Delta backs a resolution on Congress power to set industrial hours. Spring plans mention St Thomas' Catherine's colleges and Yankton events in April with Sioux Pi Republic and 1937 slate.
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